It’s been almost 6 months now since Recycling Jimmy was published. It felt great to hit that particular milestone but in truth that was just the beginning of the challenge; a bit like emerging from the rapids and spotting the waterfall ahead. If you don’t believe me, take a look at this article by the excellent Derek Armstrong. Scary indeed, and as Derek points out, the most important (if not only) tool in the author’s box is branding. This is something I was told very early on in the process, something that has been pounded into me time and time again until the publisher was sure that it had sunk in. Must admit, it’s kind of fun to watch now as a new batch of Kunati authors are taken on; drill Sergeant Derek whipping the recruits into shape. Feel a bit like Richard Geer, driving off on his motor bike to go and collect Deborah Winger from the factory. Trouble is, unlike Mr Mayonaise, things aren’t quite so straight forward for me. It’s this branding thing see. Do you be yourself and hope that that’s enough or do you try and be something you’re not and run risk of getting sussed? Pick the wrong costume and you could end up marginalising yourself and shutting out a large percentage of potential readers. Judging by Derek’s picture on the Foreward blog, he went for the ‘terminator’ look; rogue robot author sent from the future to destroy Harry bloody Potter. Now there’s a death match worth paying to see.